The platform is rolling out a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the service revealed that it now features more than 1 thousand million AI videos.
Testing and Rollout
The update is undergoing trials over the next few weeks before a widespread release. This shift comes amid a surge in AI content, fueled by emerging video-generation tools.
AI Proliferation Online
It has been noted that approximately a tenth of the fastest-growing content creators on a competing service primarily display content made by AI. A large amount of this content is classified as mass-produced AI material, a label for poor-quality, factory-style content that is often nonsensical or bizarre.
“We know from our community that many people appreciate content made with AI tools, from digital art to educational videos, and we aim to offer the community the ability to adjust the amount of that, depending on their own likes,” commented a spokesperson.
Scale of AI Content
The service disclosed that there are now over a billion videos on its service labeled as AI-generated. Overall, over 100 million media items are uploaded to the app each day, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Members will be able to limit or boost the level of AI-generated videos they watch by accessing the topic control setting in the platform and choosing AI-made media. Additional categories that are already be controlled under the tool cover news, style, aesthetics, and movement.
Platform Guidelines
Its guidelines require content makers to tag lifelike AI-made content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its user guidelines.
In addition, the platform will now apply an artificially created label to content made using its own AI tools, or identified by an cross-platform project for identifying content made by AI. This action is intended to help prevent users from seeking to evade the labeling process.
Educational Initiatives
The company is furthermore establishing a $2 million AI literacy fund for experts and organizations to create educational content about responsible artificial intelligence. This project will support charitable organizations focused on teaching programming and robotics.
Platform Protection
The video-sharing app has defended its moderation strategy, following controversy over intentions to cut jobs for numerous review team members in the United Kingdom. TikTok is planning to cut 439 jobs in its user protection team in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most graphic content prior to it is viewed by people. The company announced a significant reduction in disturbing and violent content handled by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
